The National Deaf Children’s Society has partnered with Hasbro and Peppa Pig on a major storyline about childhood deafness. Hasbro will announce that George, Peppa’s brother, is moderately deaf in one ear. He will wear a hearing aid, and a series of TV and online episodes will follow his hearing loss journey.

The National Deaf Children’s Society has advised on the storyline and is providing ongoing advice, insight and resources.  We believe this storyline will help raise awareness of the signs of childhood deafness, as well as the importance of positive and authentic deaf representation.

For the charity, this partnership is a significant opportunity to reach families of deaf children, raise awareness of childhood deafness among the wider public.  We also hope it will be an opportunity to highlight the National Deaf Children’s Society as a source of support for all deaf children with any level of hearing loss.

We understand that two key Peppa Pig episodes will air on TV in March. 

We know that many families will be avid viewers of Peppa Pig and will welcome this opportunity to see their own lived experiences represented on this programme.