Sense is introducing a new way to communicate and explain who we are to the world – our brand identity in other words. It’s not about changing what we do – it’s about changing how we describe what we do, so that it is easier for people to understand and relate to.
Our brand identity has a huge impact on how people perceive and engage with us. It affects whether they refer people to our services, write positive things about us, volunteer time, donate money, shop or campaign with us.
Who we support and what we offer is so varied. Summing up Sense clearly, and in a way that connects to people outside the organisation, has been a challenge for a long time - a challenge we must tackle. If we don’t, we will struggle to be noticed in a busy, noisy world and we won’t achieve our goal to reach more people who would benefit from Sense support.
We have consulted and worked closely with many people across the organisation and beyond to create a new way of expressing Sense’s identity that is clear, distinctive and authentic.
This is an important step for us as a charity. Whilst it will take time to roll out, we are excited about the opportunities this new way of expressing Sense’s identity will create for building awareness and understanding of Sense. We are determined to connect with more people so that, together, we can work towards a world where no one is isolated, left out or unable to fulfil their potential.
Do read the blog: ‘A new way of making Sense to the world’, for a more detailed explanation of what is changing and why, and for the link to our new website.